BEAR BRAND PROTEXTION™ MILK POWDER turned event hall at The Mall Bangkapi Department Store into a Cuddly Bear Village under the campaign “Growing with Love Village” with the theme “Share the Love” inviting parents and their kids to attend 2-day activity where they got to enjoy highlighted activities, namely, 4-zone fun activities on learning how to share: SHARE LOVE TO FAMILY, SHARE LOVE TO FRIEND, SHARE LOVE TO ANIMAL, and SHARE LOVE TO NATURE. They also had the chance to discuss parenting tips for their kids to be nurtured by love and to learn how to share with others with June Kasama Silachai along with her son, Allgood Silachai. There was an auction of a very cuddly bear doll, and they could also share their love through purchasing a special product set “Share the Love”. All proceeds would be donated to create opportunity for the kids with special needs at Ban Rai Chom Chan Education Center in Sa Kaeo Province.
Ms. Angela Lu, Business Executive Officer, Nestlé Infant Nutrition, revealed the idea behind “BEAR BRAND PROTEXTION™ MILK POWDER family believes that as kids are fully nurtured by love from their parents, they will want to share the love with others. Good nutrition is the basic of nurturing the kids with love as well. BEAR BRAND PROTEXTION™ MILK POWDER realizes the importance of this matter, and we are supporting the kids to be nurtured with love and learn how to share with others through giving good nutrition, enriched with LGG microorganism to help build up immunity to the kids”.
Ms. Praew Jitapunkul, Nestlé Senior Marketing Manager talked about the goals of this event and the specialness of campaign “Growing with Love Village” with the theme Share the Love in this year “BEAR BRAND PROTEXTION™ MILK POWDER believes that besides proper raising of the kids, if the parents give their full attention to their kids and make them feel secured, especially in the first year of age, the kids will grow up nurtured by love, and when they feel fully loved, they will learn how to share the love towards people around them. This is the idea behind the event “Share the Love” for the 2nd time, starting with last- year “Growing with Love Village” which received a lot of good feedbacks from many families, and it was a very successful event. For this year, there is something more because we will donate all the proceeds from the sales of the special product set “Share the Love”, and from the auction of cuddly bear dolls from Ms. June and her son, Allgood, and from Little Monster, a famous family Facebook page to Ban Rai Chom Chan Education Center, so that parents and their kids can take part in sharing this love to kids with special needs.
In the event, Ms. June Kasama and her son, Allgood were the guests of honor to talk about the fun stories of her kids and parenting tips of her 4 kids to be nurtured by love and to learn how to share. “For me, no matter how many kids I have, if we give our love to each of them sufficiently, I believe that they can feel it because mother’s love is the first thing that is very important in nurturing your kids. When they are nurtured with love, they will automatically want to share their love with others, which, of course, will be a good thing for our kids. They will have their social network, friends, and a lot of people who will love them back. This is a reflection that it is very important for you to raise up your kids with love.” Apart from taking care of them mentally and physically, food is, as well, a very important matter. June added about nutrition for her 4 kids “I carefully select milk for them. Besides getting them to drink milk, selecting the milk with useful microorganism and natural fiber along with complete nutrition get all of my kids to become strong, ready for activities, and ready to share their love with others.”